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TIME’S UP UK is a charity that insists on safe, fair and dignified work for everyone.

The #4PercentChallenge

Commit to announcing a project with a female director on a feature film in the next 18 months

Nina Jacobson, Paul Feig, Amy Schumer, Angela Robinson and Franklin Leonard kicked off this challenge at a panel at the 2019 Sundance Film Festival.

In a keynote address later that night, actress Tessa Thompson formally launched the TIME’S UP and the Annenberg Inclusion Initiative #4PercentChallenge, committing to announce a project with one female director in the next 18 months.

IT’S TIME FOR A CHANGE

FROM 2007-2008, 4% OF THE DIRECTORS OF 1,200 TOP-GROSSING FILMS WERE WOMEN

EMBRACE THE #4PERCENTCHALLENGE

ANNOUNCE YOUR COMMITMENT TO WORK WITH A FEMALE DIRECTOR ON A FEATURE FILM IN THE NEXT 18 MONTHS

Over the last decade, only 4% of the top 1,200 studio films were directed by women. That’s why TIME’S UP and the Annenberg Inclusion Initiative initiated the #4PercentChallenge to increase the number of women directing major studio films.

We are supporting women directors from all backgrounds in this challenge, as studies show that women-directed films are more inclusive in terms of girls and women on screen, female characters 40 years of age and older, and under-represented racial/ethnic groups. Women directors also hire other women in key behind-the-camera roles. The aim is to humanise production processes so that all groups can thrive at work in safe contexts. This is a step in that direction.

The #4PercentChallenge is part of the #TIMESUPX2 campaign, which was publicly launched at the 2019 Golden Globes in the US. We are deeply grateful to Regina King for kick-starting the season of pledges with her powerhouse Globes acceptance speech.

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