This Friday, 25th December 2020, TIME’S UP UK is launching its own “TIME’S UP UK 12 Days of Christmas”, an Instagram campaign running from 25th December 2020 through to 5th January 2021, delivering uplifting, daily messages of hope and happiness from its ambassadors and friends, to help welcome in the New Year.

Video messages will be published daily from British talent; actors, activists, filmmakers and poets including Gala Gordon, Himesh Patel, Indira Varma, Inua Ellams, Jodie Whittaker, Joely Richardson, Lady Phyll, Naomie Harris, Ophelia Lovibond, Pearl Mackie and Professor Sarah Gilbert who designed the Oxford vaccine.

The 12th day of Christmas will be given over to spotlight the unsung everyday champions, from NHS workers, care workers, train drivers, supermarket assistants and more, the extraordinary people who have kept the UK moving, safe and well during this challenging year.

Dame Heather Rabbatts, Chair, TIME’S UP UK says; “after a year which has seen lives and futures changed and inequalities widen, we wanted to find a simple way to help reach people living and working in isolation with a daily message of hope, to help lift spirits, inspire and gather champions to deliver our vision of a healthier, optimistic and more inclusive 2021. We have been so delighted with the support we have been given by our friends and ambassadors and hope that they will be shared widely.”

The Instagram films were edited in collaboration with video crowdsourcing platform, SeenIt.

People can follow the TIME’S UP UK 12 Days of Christmas campaign on Instagram @timesupuk